WHAT DO PROSPECTIVE CLIENTS WANT TO KNOW?
September 24, 2010 § Leave a comment
Not a knock on anybody’s web site or advertising strategy, but I thought this clever venn diagram pointed out a weakness in many law office marketing strategies: lawyers don’t really know what information prospective clients are really wanting to know as they make a lawyer selection decision.
I found this and some other pretty interesting professional marketing ideas at the[non]billablehour blog. You might find it useful, too.