WHAT DO PROSPECTIVE CLIENTS WANT TO KNOW?

September 24, 2010 § Leave a comment

Not a knock on anybody’s web site or advertising strategy, but I thought this clever venn diagram pointed out a weakness in many law office marketing strategies: lawyers don’t really know what information prospective clients are really wanting to know as they make a lawyer selection decision.

I found this and some other pretty interesting professional marketing ideas at the[non]billablehour blog.  You might find it useful, too.

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